Recruitment in the cleaning industry has changed

Recruitment in the cleaning industry has changed — and if you’re still hiring the way you did a year or two ago, you’re probably feeling it.

 

 

In this episode, Louise Trehearn and Diane Greenwood unpack what’s really happening in today’s job market and what cleaning business owners can do to keep attracting (and keeping) great people. From the reality of low unemployment to the rise of candidate expectations, they share practical, experience-led strategies to help you stay competitive without burning yourself out.

 

 

You’ll hear how to widen your reach with multiple recruitment channels, why marketing matters just as much in hiring as it does in winning clients, and how to create an interview process that builds connection (not just compliance). They also explore where automation can save time — and where it can unintentionally cause good candidates to drop off.

 

 

If you want a more consistent flow of applicants, a smoother hiring process, and an onboarding experience that helps new starters stick, this one’s for you.

 

 

What you’ll learn

 

 

• Why recruitment can feel harder even when it’s “favourable” on paper

 

 

• How to adapt your hiring strategy to changing job market conditions

 

 

• Where automation helps (and where it can lose you candidates)

 

 

• How to use diverse recruitment channels to reach better-fit applicants

 

 

• Simple marketing strategies that improve candidate engagement

 

 

• How to run interviews that feel professional, human, and retention-focused

 

 

• Objective ways to assess candidates and make better hiring decisions

 

 

• Why onboarding is the make-or-break stage — and how to plan it properly

 

 

Keywords

 

 

Recruitment, hiring, job market, automation, candidate engagement, interview process, marketing strategies, recruitment channels, onboarding, cleaning business