Confessions of a Cleaning Business Owner
Confessions of a Cleaning Business Owner is the straight-talking podcast for domestic cleaning business owners who want real-world advice, not fluff.
Hosted by Louise Trehearn and Diane Greenwood, each episode dives into the wins, mistakes, awkward moments, and behind-the-scenes realities of running a cleaning business—especially the parts no one warns you about when you start. If you’ve ever felt like you’re figuring it out as you go (while juggling customers, staff, cash flow, and a never-ending to-do list), you’re in the right place.
This show is built for owners at every stage: from solo cleaners who want more stability and better clients, to growing teams who need stronger systems, clearer leadership, and a business that doesn’t rely on the owner doing everything. Louise and Diane bring a practical, no-nonsense perspective shaped by years in the industry—so you’ll hear what actually works, what doesn’t, and how to make smarter decisions faster.
Expect honest conversations about the topics that matter most: pricing and profitability, customer boundaries, hiring and managing staff, training and quality control, scheduling and operations, handling complaints, and building a reputation that keeps your diary full. You’ll also hear about the mindset side of business ownership—confidence, imposter syndrome, people-pleasing, burnout, and the pressure of trying to be the “nice” boss while still running a business that makes money.
What makes Confessions different is the tone: it’s not polished perfection. It’s the kind of conversation you’d have with someone who gets it—someone who understands that cleaning is a professional industry, that standards matter, and that your time and expertise deserve respect.
Whether you’re trying to stop undercharging, tighten up your systems, improve team performance, or feel less alone in the day-to-day chaos, you’ll leave each episode with practical takeaways you can apply immediately.
If you’re ready to build a cleaning business that’s profitable, professional, and sustainable—without losing your sanity—press play and join the conversation.
Listen on:
Episodes
Wednesday Dec 13, 2023
Wednesday Dec 13, 2023
Is your cleaning business doing well and looking to expand? Often the first non-cleaning team member is someone working on the admin behind the scenes. Louise and Diane talk through talking on that first person and how to build them into your ever-growing cleaning business successfully.
Tuesday Dec 12, 2023
Tuesday Dec 12, 2023
Lesley Spellman is the guest today talking about her journey into becoming a professional declutter expert. She also discusses the Declutter hub and how this brilliant resource is being used to improve homes and lives for people around the globe.
Lesley shares her personal stories about some of her favourite decluttering journeys that she has navigated for people.
Tuesday Dec 05, 2023
Tuesday Dec 05, 2023
This episode investigates how Artificial intelligence is coming to the cleaning industry and how it could be used to improve your business as a domestic cleaner. You may not think that it will have an impact but the research suggests otherwise. Join us as we chat through the potential impacts of AI on the domestic cleaning industry
Wednesday Nov 22, 2023
Wednesday Nov 22, 2023
The impending holiday season, marked by the festive occasion of Christmas, presents both opportunities and challenges for cleaning businesses. While it heralds heightened demand for domestic cleaning services, the demand for end-of-tenancy services may experience a decline. Moreover, there is an increased desire among clients for thorough deep cleaning in preparation for the festive decorations.
As the season approaches, it is imperative for businesses to strategically navigate considerations such as gift-giving to customers and the formulation of a comprehensive plan for managing holiday pay, especially in the event of temporary closures during the Christmas and New Year period. In an insightful discussion, Louise and Diane delve into these festive quandaries, shedding light on effective approaches for maintaining professionalism and operational efficiency during this bustling time of the year.
Thursday Nov 16, 2023
Thursday Nov 16, 2023
Maintaining quality as you grow becomes one of the biggest challenges for any cleaning company and working out how to maintain high standards will set your company apart. The quality system and the training system will go hand in hand to teach standards and then measure and maintain them. This podcast explores the essential and rarely discussed skills required to implement a quality system.
Wednesday Nov 08, 2023
Wednesday Nov 08, 2023
Introducing Jenna Trowell: Get an exclusive glimpse into Jenna's remarkable journey from a solo cleaner to the proud owner and operator of ECS Elite Cleaning Services Limited, a thriving specialist construction cleaning company. In this candid account, Jenna shares her experiences, revealing the transition from humble beginnings to earning prestigious recognition within the industry.
Navigating the world of post-construction cleaning can be a complex endeavour. Jenna sheds light on the most efficient cleaning strategies and optimal timing, helping you save valuable time and resources, benefiting both you and your clients.
Wednesday Nov 01, 2023
Wednesday Nov 01, 2023
Welcome to another episode of "Confessions of a Cleaning Business Owner," where we bring you expert advice and in-depth conversations that can transform your business endeavors. In today's episode, we're delving into the world of networking, and we have a seasoned expert Janine Friston on board to help us unlock the secrets to growing your cleaning business through strategic connections.
Networking can be a game-changer for entrepreneurs, and it's no different in the cleaning industry. Whether you're just starting out or seeking ways to take your business to the next level, learning the art of networking is essential.
Our expert will walk us through the strategies and techniques for leveraging networking to grow your cleaning business. We'll uncover the power of building meaningful relationships with clients, fellow professionals, and industry organizations. But that's not all! If you're someone who experiences nervousness or apprehension when it comes to networking, our guest will also share some invaluable tips to help you overcome those jitters and thrive in any networking situation.
So, if you're ready to turn your cleaning business into a success story through networking while conquering your networking fears, stay tuned. Our expert is here to provide you with the insights and guidance you need to make meaningful connections that can transform your cleaning business into a thriving venture.
Wednesday Oct 25, 2023
Wednesday Oct 25, 2023
A significant number of individuals find themselves unexpectedly thrust into the role of business ownership, often without any prior intention of acquiring the necessary skills to effectively manage a business. Regrettably, this situation can eventually lead to a growth bottleneck for your business or take a personal toll on you. In this podcast, we explore the aspects of business ownership that are within your control, as well as those that aren't. We delve into proactive strategies, time management challenges, the importance of cultivating a supportive network, and how to embrace constructive feedback.
Research has highlighted that one of the most significant predictors of future success is one's resilience. Therefore, we also examine ways to nurture resilience in yourself and those around you.
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Wednesday Oct 18, 2023
Wednesday Oct 18, 2023
Are you someone who is struggling to work out what to charge, is it reasonable and fair to the customer and keeps you competitive? Every business will charge different amounts and set their own prices but Louise and Diane investigate why so many cleaners are failing to walk away with minimum wage. They look at practical tips on how to ensure you are fairly paid for your time and effort,
Wednesday Oct 04, 2023
Wednesday Oct 04, 2023
Unmasking Hidden Costs: The Reality of Pricing in Cleaning Businesses. Are you stuck in the £16 versus £12 hourly rate dilemma? Join Louise and Diane as they dissect the misconception that working alongside a cleaner will guarantee £20 per hour, only to reveal the potential pitfalls that may lead business owners to burnout and financial loss. Tune in for valuable insights into what you should reconsider and the often-overlooked expenses in your cleaning business.