Confessions of a Cleaning Business Owner
Confessions of a Cleaning Business Owner is the straight-talking podcast for domestic cleaning business owners who want real-world advice, not fluff.
Hosted by Louise Trehearn and Diane Greenwood, each episode dives into the wins, mistakes, awkward moments, and behind-the-scenes realities of running a cleaning business—especially the parts no one warns you about when you start. If you’ve ever felt like you’re figuring it out as you go (while juggling customers, staff, cash flow, and a never-ending to-do list), you’re in the right place.
This show is built for owners at every stage: from solo cleaners who want more stability and better clients, to growing teams who need stronger systems, clearer leadership, and a business that doesn’t rely on the owner doing everything. Louise and Diane bring a practical, no-nonsense perspective shaped by years in the industry—so you’ll hear what actually works, what doesn’t, and how to make smarter decisions faster.
Expect honest conversations about the topics that matter most: pricing and profitability, customer boundaries, hiring and managing staff, training and quality control, scheduling and operations, handling complaints, and building a reputation that keeps your diary full. You’ll also hear about the mindset side of business ownership—confidence, imposter syndrome, people-pleasing, burnout, and the pressure of trying to be the “nice” boss while still running a business that makes money.
What makes Confessions different is the tone: it’s not polished perfection. It’s the kind of conversation you’d have with someone who gets it—someone who understands that cleaning is a professional industry, that standards matter, and that your time and expertise deserve respect.
Whether you’re trying to stop undercharging, tighten up your systems, improve team performance, or feel less alone in the day-to-day chaos, you’ll leave each episode with practical takeaways you can apply immediately.
If you’re ready to build a cleaning business that’s profitable, professional, and sustainable—without losing your sanity—press play and join the conversation.
Listen on:
Episodes
Jun 12, 2024
Jun 12, 2024
23 min
In this episode, we cover some of the common accusations thrown at cleaners that often make them feel guilty about their rates. We dispel the myth that cleaners earn more than nurses and take advantage of vulnerable people by charging too much. If you are a cleaner some of this may rile you up but will give you a better understanding to answer people if you are accused of greed at any point. #cleaning #costofcleaner #cleaningcost
Jun 5, 2024
Jun 5, 2024
23 min
Most business owners have nightmares about an HMRC investigation, but it doesn’t have to be.
Diane talks about her recent experience as the subject of an HMRC investigation, what happened, what they wanted to know, and how she responded to it. Ultimately, she used all the DCBN documents and processes and could be confident that she was doing the correct thing, but that didn’t stop much terror along the way.
May 29, 2024
May 29, 2024
47 min
What's in your cleaning kit? 🧹🧽
Achieving the perfect balance of having all the right equipment without carrying too much can be tricky. In our latest podcast, Louise and Diane share their conclusions and discuss the specific pros and cons of each product they use. This episode is a must-listen for anyone starting out or looking to streamline and improve their cleaning kits!
#CleaningTips #Podcast #CleaningKit #HomeCleaning
May 22, 2024
May 22, 2024
23 min
Episode Title: "Spotless Success: Mastering Google for Cleaning Businesses"
Synopsis: In this week's enlightening episode of "Confessions of a Cleaning Business Owner," hosts Louise and Diane embark on a journey through the digital landscape, delving deep into the indispensable realm of Google for cleaning entrepreneurs. They unravel the intricate web of online visibility, emphasizing the pivotal role Google plays in drawing in clientele actively seeking cleaning services.
Key Discussion Points:
Navigating the Google Galaxy: Louise and Diane underscore the paramount importance of securing a prime spot on Google's search results. They elucidate how a prominent presence on the search engine can serve as a beacon, guiding potential customers straight to the doorsteps of cleaning businesses.
Mastering Google My Business: The duo unravels the mystique surrounding Google My Business listings, unveiling them as potent instruments capable of propelling businesses into the limelight sans the need for a dedicated website. They illuminate the pathway to harnessing the full potential of this invaluable tool.
The Review Revolution: Louise and Diane delve into the symbiotic relationship between reviews and search rankings on Google. They advocate for an active pursuit of customer feedback, illustrating how glowing testimonials can serve as the currency for ascending the digital ladder.
Directories and Beyond: From traditional directories to contemporary platforms like Bark, the hosts explore a myriad of avenues for generating leads. They unveil the hidden gems nestled within these digital landscapes, offering strategic insights for maximizing outreach and attracting prospective clients.
Local Loyalties: With a keen eye on sustainability, Louise and Diane emphasize the significance of local marketing strategies. They unveil the secrets to captivating the hearts and minds of the community, fostering enduring connections that underpin long-term success.
Memorable Quotes:
"When people go into Google and put cleaning services in leeds, they are actively looking for a cleaning service in leeds."
"I would rather be competing at the top end than trying to be top end and compete with all the cheap ones."
"Putting effort into understanding how to get seen on Google is key."
Tune-in Chapters:
00:00 - The Importance of Being Found on Google
03:09 - Harnessing the Power of Google My Business Listings
08:59 - The Impact of Reviews on Search Rankings
11:56 - Utilizing Directories and Platforms like Bark
21:33 - Focusing on the Local Area for Customer Attraction
Don't Miss Out: Embark on a digital odyssey alongside Louise and Diane as they unveil the secrets to mastering Google's labyrinthine landscape. From elevating search rankings to fostering local loyalties, this episode promises to be a transformative journey for cleaning business owners navigating the digital domain.
May 15, 2024
May 15, 2024
19 min
Description: Hey there, curious minds! Get ready for an awesome adventure into the world of ChatGPT with Louise and Diane on this special episode of "Confessions of a Cleaning Business Owner." ChatGPT might sound like something from a sci-fi movie, but it's a super cool tool making a big splash in the world of cleaning business marketing.
Exciting Highlights:
ChatGPT's Marvelous Makeover: Join Louise and Diane as they take you on a journey through the evolution of ChatGPT. From its humble beginnings to its super-smart features today, discover how this tech wizard has grown into a marketing powerhouse!
Spark Your Creativity: Explore how ChatGPT can help you generate awesome ideas for social media posts and catchy scripts. Enable your creativity and make your cleaning business stand out online!
Tips and Tricks: Louise and Diane share some insider tips on how to get the most out of ChatGPT. Learn how to ask the right questions and get the best answers, plus find out what to watch out for when using this magical tool.
Behind the Scenes: Ever wonder how ChatGPT works? Louise and Diane break it down in simple terms, so you can understand how this amazing AI helps businesses like yours shine online!
Join the Fun: Whether you're a cleaning business owner or just love learning about cool tech, this episode is for you! Tune in now and discover the magic of ChatGPT—it's like having a secret weapon for your business! Available on all your favourite podcast platforms
May 8, 2024
May 8, 2024
27 min
Join Louise Trehearn and Diane Greenwood in "Confessions of a Cleaning Business Owner" as they candidly discuss the trials and triumphs of running a cleaning business. In this episode, "I Can't Cope, How Do I Start Enjoying Running This Cleaning Business Again?" Louise and Diane dive into the challenges business owners face when overwhelmed by the demands of their cleaning businesses.
From feeling stuck in the daily grind to grappling with the pressure of growth targets, they explore the realities of business ownership and the importance of setting clear goals. Drawing parallels between personal fitness journeys and business growth, they offer insights into persevering through the inevitable ups and downs.
The conversation navigates through topics like the allure of instant gratification, the necessity of strong foundations for business growth, and the crucial role of profitability. They emphasise the need to confront financial realities and prioritise tasks to steer the business towards success.
With a mix of personal anecdotes, practical advice, and a touch of humor, Louise and Diane provide actionable strategies to reignite passion and purpose in managing a cleaning business. Whether you're a seasoned entrepreneur or just starting out, this podcast offers valuable insights to help you navigate the challenges and rediscover the joy in running your cleaning business. Tune in to "Confessions of a Cleaning Business Owner" for honest conversations and expert guidance to elevate your cleaning business journey
May 1, 2024
May 1, 2024
34 min
Today, we will discuss some of the top questions being asked in the groups this week. These questions include: How can I retrieve keys from disgruntled staff members? How do I ensure that a customer pays me today, and can I charge interest? Do I need to worry about Legionella during an end-of-tenancy clean? Do you know how to clean hot tubs? If you are asked to do extras, would you do it?
Apr 23, 2024
Apr 23, 2024
45 min
How did you learn to clean? What options are there to learn more?
There is plenty of excellent training available but so much bad practice and terrible cleaning hacks being shown on social media.
This podcast talks about where you can get free training and even get your team trained.
www.jangrolms.net - free training courses
Apr 17, 2024
Apr 17, 2024
27 min
You may know how to quote, but would you like to listen to some other people quote? In this episode, Louise enjoys the power of grilling expert Diane and listening to her quotes for domestic cleaning jobs. Enjoy the usual good humour during this podcast.
Apr 10, 2024
Apr 10, 2024
21 min
Domestic cleaners are often asked just to give the oven a quick wipe out...
End of tenancy cleans require an oven clean...
So, do you think you should add oven cleaning as a service to your existing business? Louise shares her experience venturing into oven cleaning and provides in-depth details of oven-cleaning pitfalls and the equipment that you will require.