Confessions of a Cleaning Business Owner

How to run a cleaning business, secrets of the cleaning industry and what really goes on behind the scenes. Louise and Diane chat about hot topics, they share their experiences of learning to clean and navigate the highs and lows of running a cleaning business.

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Episodes

Thursday Jan 18, 2024

In this empowering episode of "Confessions of a Cleaning Business Owner," hosts Louise and Diane delve into the transformative world of goal setting to propel your cleaning business to new heights in 2024. Louise, a seasoned entrepreneur, and Diane, a strategic business consultant, share their insights and practical tips on how setting clear and achievable goals can skyrocket your business growth.
The episode kicks off with the hosts discussing the significance of goal setting as a driving force behind business success. Louise shares personal anecdotes and lessons learned from her own journey in the cleaning industry, emphasizing the pivotal role that well-defined goals played in her achievements.
Listeners are treated to a step-by-step guide on effective goal setting, breaking down the process into manageable and actionable steps. Louise and Diane explore the importance of aligning business goals with the overall vision and mission of the cleaning company. They discuss how this alignment not only fosters a sense of purpose among the team but also serves as a compass for decision-making throughout the year.
 Diane provides valuable insights on utilizing key performance indicators (KPIs) to measure progress and adjust strategies accordingly.
As the episode unfolds, Louise and Diane tackle the challenges that cleaning business owners may face during the goal-setting process and offer solutions to overcome them. They emphasize the importance of flexibility and adaptability, encouraging listeners to view setbacks as opportunities for learning and growth.
The hosts also share resources, including tools and templates, to assist cleaning business owners in crafting their own roadmap to success.
This episode is a must-listen for cleaning business owners seeking inspiration, guidance, and practical strategies to ensure their business rockets to new heights in the dynamic landscape of 2024. Tune in and let Louise and Diane be your guiding lights on the journey to achieving your business goals and beyond.

How to: Gain Commercial Cleans

Wednesday Jan 10, 2024

Wednesday Jan 10, 2024

Welcome to "Confessions of a Cleaning Business Owner," where your hosts Louise and Diane spill the sparkling secrets of running a successful cleaning business! In this episode, we're delving into the nitty-gritty of securing those coveted commercial cleaning contracts, sharing our personal experiences, and guiding you through the strategic steps that can transform your business.
Join Louise and Diane as they share their wisdom on:
Spotting the Perfect Opportunities: Learn how to identify businesses that are in dire need of your cleaning prowess. Louise and Diane unveil the criteria for selecting potential clients and highlight industries that offer prime opportunities for growth.
Crafting a Professional Approach: Discover the art of making a stellar first impression. Louise and Diane provide you with scripts, strategies, and etiquette tips for reaching out to hiring managers with confidence and finesse.
Nurturing Fruitful Relationships: Building strong connections with decision-makers is key. Louise and Diane spill the beans on how to establish and maintain relationships based on communication, reliability, and trust.
Choosing the Ideal Businesses to Approach: Not every business is a perfect fit. Louise and Diane guide you through the process of identifying businesses that align seamlessly with your cleaning services, ensuring a match made in cleaning heaven.
Whether you're a seasoned cleaning business owner or just starting your entrepreneurial journey, this episode is your ticket to conquering the world of commercial cleaning. So, sit back, relax, and let the Cleaning Queens take you on a journey to success on "Confessions of a Cleaning Business Owner."

Thursday Jan 04, 2024

In this enlightening episode of "Confessions of a Cleaning Business Owner," Diane and Louise dive into the art of marketing for cleaning businesses, unravelling strategies that are both cost-effective and impactful. The episode opens with a discussion on harnessing the power of free social media tactics to elevate your cleaning business's online presence. Listeners gain insights into leveraging platforms like Instagram, Facebook, and TikTok to engage with potential clients, showcase before-and-after transformations, and build a community around cleanliness and hygiene.
Diane and Louise delve into the nuances of creating compelling content that resonates with the target audience. From sharing quick cleaning tips to highlighting the team's dedication, the podcast emphasizes the importance of authenticity in social media marketing. Practical advice on maintaining a consistent posting schedule and engaging with followers fosters a sense of trust and reliability, crucial in the competitive cleaning industry.
Transitioning seamlessly, the episode explores the timeless effectiveness of traditional marketing methods, starting with the underrated yet impactful strategy of leafleting. Diane and Louise share anecdotes and success stories from fellow cleaning business owners who have witnessed remarkable results through well-designed and strategically distributed flyers. 
Networking takes centre stage as another vital facet of marketing discussed in this episode. Diane and Louise share personal experiences and interviews successful cleaning business owners who have thrived by building local connections. From collaborating with other local businesses to participating in community events, the podcast outlines actionable steps to establish a robust network that fuels business growth.
Listeners are guided on navigating the intricacies of local marketing, understanding the unique needs and preferences of their community. The episode underscores the significance of tailoring marketing strategies to resonate with the local demographic, from crafting personalized offers to sponsoring local events.
To enrich the discussion, Diane and Louise introduce case studies of cleaning businesses that have achieved notable success through a combination of social media prowess, effective leafleting, and strategic networking. These real-world examples offer listeners tangible insights and inspiration to implement in their own marketing endeavours.
As the episode draws to a close, practical tips and actionable takeaways are summarized to empower listeners to implement these marketing strategies for their cleaning businesses. Diane and Louise leave the audience with a sense of empowerment and confidence, ready to tackle the competitive cleaning industry armed with newfound marketing knowledge.
This episode of "Confessions of a Cleaning Business Owner" serves as a comprehensive guide, seamlessly blending modern digital marketing with traditional methods, providing a holistic approach to help cleaning business owners thrive in their local markets.

Wednesday Dec 20, 2023

Starting your own cleaning business? Tune in to Louise and Diane's podcast as they break down everything you need to do in your first week. From the basics to must-do tasks, they've got you covered!

Wednesday Dec 13, 2023

Is your cleaning business doing well and looking to expand?  Often the first non-cleaning team member is someone working on the admin behind the scenes.  Louise and Diane talk through talking on that first person and how to build them into your ever-growing cleaning business successfully.

Tuesday Dec 12, 2023

Lesley Spellman is the guest today talking about her journey into becoming a professional declutter expert.  She also discusses the Declutter hub and how this brilliant resource is being used to improve homes and lives for people around the globe.
Lesley shares her personal stories about some of her favourite decluttering journeys that she has navigated for people.

Tuesday Dec 05, 2023

This episode investigates how Artificial intelligence is coming to the cleaning industry and how it could be used to improve your business as a domestic cleaner.  You may not think that it will have an impact but the research suggests otherwise.  Join us as we chat through the potential impacts of AI on the domestic cleaning industry

Wednesday Nov 22, 2023


The impending holiday season, marked by the festive occasion of Christmas, presents both opportunities and challenges for cleaning businesses. While it heralds heightened demand for domestic cleaning services, the demand for end-of-tenancy services may experience a decline. Moreover, there is an increased desire among clients for thorough deep cleaning in preparation for the festive decorations.
As the season approaches, it is imperative for businesses to strategically navigate considerations such as gift-giving to customers and the formulation of a comprehensive plan for managing holiday pay, especially in the event of temporary closures during the Christmas and New Year period. In an insightful discussion, Louise and Diane delve into these festive quandaries, shedding light on effective approaches for maintaining professionalism and operational efficiency during this bustling time of the year.
 
 
 

Thursday Nov 16, 2023

Maintaining quality as you grow becomes one of the biggest challenges for any cleaning company and working out how to maintain high standards will set your company apart.  The quality system and the training system will go hand in hand to teach standards and then measure and maintain them.  This podcast explores the essential and rarely discussed skills required to implement a quality system.

Wednesday Nov 08, 2023

Introducing Jenna Trowell: Get an exclusive glimpse into Jenna's remarkable journey from a solo cleaner to the proud owner and operator of ECS Elite Cleaning Services Limited, a thriving specialist construction cleaning company. In this candid account, Jenna shares her experiences, revealing the transition from humble beginnings to earning prestigious recognition within the industry.
Navigating the world of post-construction cleaning can be a complex endeavour. Jenna sheds light on the most efficient cleaning strategies and optimal timing, helping you save valuable time and resources, benefiting both you and your clients.

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